Instagram Ads are a great way to increase brand awareness, drive more conversions, and promote your products or services on the platform. They can be either photo or video and include a clickable call-to-action button (CTA). Instagram recommends keeping the CTA short and simple to avoid overwhelming your audience.

Using eye-catching visuals is essential for Instagram Ads, but so is writing compelling captions that explain the benefits of your product or service in a clear and concise way. Keep in mind that Instagram is primarily a mobile-first platform, so it’s important to keep your ads and captions as mobile-friendly as possible.

Insta-Growth: A Guide to Instagram Ads

When creating your Instagram ad, you’ll need to decide on the type of ad you want to run (photo ad, carousel ad, or slideshow ad). You’ll also need to create a New Ad Set, which includes a creative, description, and header. You can also choose to include a URL destination for your Instagram Ad, which should ideally be the landing page where customers can purchase your product or service.

Lastly, you’ll need to decide how much money you want to spend on your Instagram Ad per day or campaign. Once you’ve set your budget, Instagram will take care of the rest of the work by running your ad at times when it thinks it will be most effective.

Once your ad runs, Sprout can help you understand how well it’s performing. Our Paid Performance Report for Instagram will show you engagement, cost-per-click (CPC), and ad spending. You’ll also be able to see your ad’s conversions, products sold, and customers acquired, all from one convenient report.