YT Lab Dashboard: Track Your YouTube Analytics With the right tools in place, you can leverage your client’s YouTube analytics to make data-driven content decisions. Views are an easy-to-understand metric, and a good starting point to understand overall video performance. However, this is just one piece of the puzzle when it comes to your client’s YouTube success—you also need to consider other key performance indicators (KPIs) such as audience retention and click-through rates on end screen elements, among others.
Can Google Analytics track YouTube?
The Traffic Sources tab gives you insight into how your audience is finding your videos. This can help you pinpoint what types of content your viewers are interested in, and then optimize future videos for the search terms they’re using. For example, if you see that your audience is searching for “How to get more views on YouTube,” then you should consider creating a video answering that question or optimizing existing videos by adding those keywords into the metadata.
You can also find out which videos are getting the most engagement from your viewers with the Reach and Engagement tabs. This includes metrics such as likes and dislikes, which is a great indicator of how your audience reacts to specific subject matters and editing styles. The Engagement tab can also show you when your viewers are most active on YouTube, so you can better determine the best time to post and schedule your videos for maximum visibility.
With the Realtime report, you can see how many views your video has in real time, including repeat views from the same viewer. The report also displays the average watch time and how it compares with other videos on YouTube of similar length.