One of the world’s most popular car brands, Chevrolet offers an impressive lineup of sedans, trucks and SUVs. From the sleek, stylish Camaro and Malibu to the efficient Silverado and Volt, Chevrolet is continually refining its engineering and design to make some of the best-selling vehicles in America.

But the Chevrolet name isn’t just about cars. It’s also about a certain kind of American pop culture. Throughout the decades, the brand has become associated with several famous television shows and movies. Samantha from “Bewitched” parked her broomstick and cruised in a Chevelle. The Cartwrights of “Bonanza” rode horses on the Ponderosa, but rolled around in Chevy IIs during commercial breaks.

The brand’s founder, Louis Chevrolet, was the Mario Andretti of his day. He barnstormed the country, racing against the likes of Barney Oldfield and escaping horrific crashes that would have killed lesser drivers. In 1910, he met William C. Durant, who used his racing prowess to propel the new Chevrolet brand into a position of dominance.

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Durant’s vision was to create a vehicle for every purse and purpose, with the belief that all hardworking Americans deserved a good-quality, reliable automobile. His namesake company went on to become a leading producer of automobiles, trucks and vans and the first major automotive manufacturer to introduce an electric starter. The iconic bow tie logo, though less well-known than the Chevrolet name, is recognizable the world over, with various theories on its origin, including that Durant, being the world traveler that he was, saw the motif on some mesmerizing hotel wallpaper in Paris.